Promotional Offers | Introductory Offers | |
---|---|---|
Primary Use | Retaining and winning back subscribers | Acquiring new subscribers |
Customer Eligibility | Existing or previous subscribers within the app. Customers who have not subscribed within the app cannot complete this type of offer. | New subscribers within the app |
Customer Redemption Limits | You determine how many offers a customer can redeem | A customer can redeem one introductory offer per subscription group |
App Store Connect Limits | 10 active offers per subscription | One offer per subscription, per territory |
Offer Configuration | You control when and in what territories each offer is available and present the offers through StoreKit | You control start date, end date, and territory through App Store Connect |
Displays on the App Store | No | Yes, when promoted |
Compatibility | iOS 12.2,macOS 10.14.4,tvOS 12.2 and later | iOS 10,macOS 10.12.6,tvOS 10 and later |